ZeroTurnaround Blog

Product Updates, Company News & Fun

Renaming JavaRebel


To start: A quick announcement before the big one.

JavaRebel has broken its own revenue records 3 times in the last 6 months – We’d like to thank everyone who has picked up a license for themselves, their team, and their entire company.  We’re glad to see so many people interested in the quick productivity improvement that JR provides, and though we have a long way to go, it’s rewarding to see that we’ve contributed something valuable for a lot of people!

Unfortunately, we have a little potential hurdle coming our way….. in the form of corporate lawyers ;-)

Short story made shorter:  We have been asked to remove the word “Java” from “JavaRebel”. You’ve probably heard this story before, so we won’t get into it.

Nothing to see here folks, please move along

Nothing to see here folks, please move along

Anyone who knows what it’s like to come up with a name for an internal, open source, or commercial project, let alone a name for a child (personal favourites: Jermajesty, Kyd, and Blue Angel) knows how hard it can be. RE-naming something close to you comes with extra challenges of its own.

So, for a giant community experiment, we’d like to open up the renaming of JavaRebel to you.

Here are our top considerations:

  1. There are at least a few people out there who are already familiar with the name “JavaRebel”. We’d like to make the transition as easy as possible on them.
  2. Almost ALL the traffic to our site comes from people who have linked to us using the name “JavaRebel”, or from direct searches for “JavaRebel” or “Java Rebel”.

Some of our thoughts revolve around keeping the word “Rebel”, and others are more open. What do you suggest? Any ideas? Please submit your ideas here. If we go with your name, we’ll give you a lifetime license of JavaRebel.. err.. whatever we call it :-)

Here are a couple ideas to get things started:

  • JRebel
  • JayRebel
  • JadeRebel
  • KavaRebel (Kava means coffee in czech – coffee, java, get it?)
  • LavaRebel (goes with the whole HotSwap, HotDeploy type naming convention.. but hotter :-)
  • FireRebel
  • Liberica
  • LibeRebel
  • Rebel++
  • LymeRebel
  • RebelHQ
  • SpeedLoader
  • Espresso
  • Caffeine

Thanks! I assume this is going to be a rather painful process, but we’ll make it through with your help! (wow.. that sounds SO lame. If I was in highschool, I’d get beat up for that :-)

Muchas gracias,

Dave

PS – Thanks to Sir_Edw for the Santa / Secret Service pic

  • Chaikhanna

    How about JivaRebel? “Jiva” is Sanskrit for the immortal essence of a living being, which survives physical death. Or, in this case, repeated reloads leading to some refinement of the original.

  • Chaikhanna

    How about JivaRebel? “Jiva” is Sanskrit for the immortal essence of a living being, which survives physical death. Or, in this case, repeated reloads leading to some refinement of the original.

  • JustRebel

    JustRebel would be mypick!

  • JustRebel

    JustRebel would be mypick!

  • Loving it

    I just love the Espresso name. It has a strong connotation of faster development, yet it still fits with the whole coffee theme.

    If you are dead set on keeping Rebel in the name, then JRebel is OK I guess, maybe a bit bland but it definitely follows the usual naming scheme of Java projects so that people can instantly tell it’s about Java and it is of course instantly recognizable to fans of JavaRebel.

  • Loving it

    I just love the Espresso name. It has a strong connotation of faster development, yet it still fits with the whole coffee theme.

    If you are dead set on keeping Rebel in the name, then JRebel is OK I guess, maybe a bit bland but it definitely follows the usual naming scheme of Java projects so that people can instantly tell it’s about Java and it is of course instantly recognizable to fans of JavaRebel.

  • Ats

    +1 for JRebel – many reasons for this:
    1) Like JavaRebel JRebel still has the word “Rebel” that I’ve heard to be used in short for JavaRebel and a hint to java or JVM (the J letter as used in so many places – log4J for example). JRebel means and looks/sounds the same as JavaRebel.
    2) I guess that most of the people who know something about JavaRebel would not have much confusion about JRebel.
    3) JRebel is “googelable” unlike imho very donsy name like “C++” or what “J*Rebel” would be (just like any other name that would include non-word characters that google and URL’s don’t like in words). I think it is very important that the name is googelable. If you have tried to find some specific for c or c++ programming language you probably know what i mean – you get a lot of results, but most of them are not what you were looking for. For that reason i would not take seriously the names like Caffeine, Espresso etc.
    4) as Ercan noted http://www.JRebel.com/ already links to the JavaRebel site
    5) As David noted there is one problem with current name of the product:
    ‘We have been asked to remove the word “Java” from “JavaRebel”‘.
    So let’s keep it simple for all of us! JRebel is not something really new and completely unfamiliar and yes, it sounds boring, as the old name was almost the same, but keep in mind why JavaRebel has to be renamed! JavaRebel is not looking for a new name for a reason like the old was getting boring or didn’t have a good enough story to be told about the name.
    I understood the only problem with JavaRebel is that the name includes the word Java that has to be gone and hence JRebel is perfect choice for renaming.
    6) If LiveRebel will not be renamed then these two products still relate to each other with the name.

    I belive that JRebel might had been the name for JavaRebel from the beginning, but since the product name had to somehow explain that is related to Java it was good choice and i guess nothing to be ashamed of.

    JvmRebel would also be a very good choice(even better than JavaRebel) as the concept of JavaRebel is not only restricted to Java programming language but for languages based on JVM, like Scala.

    DevelRebel, DevRebel would not be a bad choice for the reasons explained by Roland

    Rebel++ – see the third reason why i think it doesn’t fit. In addition it might refer to a product that is an advanced version of JavaRebel (like LiveRebel – but it already has better name)

    For other suggestions for the new name i think walfreund sums them up quite well. I would highlight following comments that apply to more than one suggested name:
    # Espresso, Caffeine – c’mon, that’s just the whole coffeine-crap-java-heads stuff.
    # KavaRebel – seems desperate to me
    # LavaRebel, RebelHQ – too random, might also call it BoraBoraRebel

  • Ats

    +1 for JRebel – many reasons for this:
    1) Like JavaRebel JRebel still has the word “Rebel” that I’ve heard to be used in short for JavaRebel and a hint to java or JVM (the J letter as used in so many places – log4J for example). JRebel means and looks/sounds the same as JavaRebel.
    2) I guess that most of the people who know something about JavaRebel would not have much confusion about JRebel.
    3) JRebel is “googelable” unlike imho very donsy name like “C++” or what “J*Rebel” would be (just like any other name that would include non-word characters that google and URL’s don’t like in words). I think it is very important that the name is googelable. If you have tried to find some specific for c or c++ programming language you probably know what i mean – you get a lot of results, but most of them are not what you were looking for. For that reason i would not take seriously the names like Caffeine, Espresso etc.
    4) as Ercan noted http://www.JRebel.com/ already links to the JavaRebel site
    5) As David noted there is one problem with current name of the product:
    ‘We have been asked to remove the word “Java” from “JavaRebel”‘.
    So let’s keep it simple for all of us! JRebel is not something really new and completely unfamiliar and yes, it sounds boring, as the old name was almost the same, but keep in mind why JavaRebel has to be renamed! JavaRebel is not looking for a new name for a reason like the old was getting boring or didn’t have a good enough story to be told about the name.
    I understood the only problem with JavaRebel is that the name includes the word Java that has to be gone and hence JRebel is perfect choice for renaming.
    6) If LiveRebel will not be renamed then these two products still relate to each other with the name.

    I belive that JRebel might had been the name for JavaRebel from the beginning, but since the product name had to somehow explain that is related to Java it was good choice and i guess nothing to be ashamed of.

    JvmRebel would also be a very good choice(even better than JavaRebel) as the concept of JavaRebel is not only restricted to Java programming language but for languages based on JVM, like Scala.

    DevelRebel, DevRebel would not be a bad choice for the reasons explained by Roland

    Rebel++ – see the third reason why i think it doesn’t fit. In addition it might refer to a product that is an advanced version of JavaRebel (like LiveRebel – but it already has better name)

    For other suggestions for the new name i think walfreund sums them up quite well. I would highlight following comments that apply to more than one suggested name:
    # Espresso, Caffeine – c’mon, that’s just the whole coffeine-crap-java-heads stuff.
    # KavaRebel – seems desperate to me
    # LavaRebel, RebelHQ – too random, might also call it BoraBoraRebel

  • Barrie

    How about ReloadRebel

  • Barrie

    How about ReloadRebel

  • Mark

    JaRebel – gangsta rap style
    Jezebel – doing wicked things with your Java classes

    Otherwise JRebel is pretty good.

  • Mark

    JaRebel – gangsta rap style
    Jezebel – doing wicked things with your Java classes

    Otherwise JRebel is pretty good.

  • http://www.geekycoder.com/ GeekyCoder

    I thought that great name will always have a good reason behind it. Therefore I found that ZeroRebel will be very suitable since
    - JavaRebel remains the core best-selling product in ZEROturnaround
    - JavaRebel been the familiar name now in Java reloading technology, and therefore retaining the Rebel word will make a good business sense, something closer to a product brand.

    From JavaRebel to ZeroRebel …

  • http://www.geekycoder.com GeekyCoder

    I thought that great name will always have a good reason behind it. Therefore I found that ZeroRebel will be very suitable since
    - JavaRebel remains the core best-selling product in ZEROturnaround
    - JavaRebel been the familiar name now in Java reloading technology, and therefore retaining the Rebel word will make a good business sense, something closer to a product brand.

    From JavaRebel to ZeroRebel …

  • James Carman

    Rebelicious!

  • James Carman

    Rebelicious!

  • http://steshaw.wordpress.com/ Steven Shaw

    JawaRebel see http://en.wikipedia.org/wiki/Java_coffee

    JavaRebel2 ;)

    NeoRebel

    Rebel just “Rebel”

    JvRebel

  • http://steshaw.wordpress.com/ Steven Shaw

    JawaRebel see http://en.wikipedia.org/wiki/Java_coffee

    JavaRebel2 ;)

    NeoRebel

    Rebel just “Rebel”

    JvRebel

  • Arne And

    Think LavaRebel was cool enough, but Lava is sometimes slow running, so you don’t want that.

    What about LightningRebel? Ride the Lightning, faster than light… No reference to Java/JVM tho.

  • Arne And

    Think LavaRebel was cool enough, but Lava is sometimes slow running, so you don’t want that.

    What about LightningRebel? Ride the Lightning, faster than light… No reference to Java/JVM tho.

  • Arne And

    Or RebelWithACause …?

  • Arne And

    Or RebelWithACause …?

  • Hannu

    My suggestion: Diponegoro

    A Javanese prince who was the leader of the rebels in the Java War 1825-1830. A perfect historical match for words Java and Rebel.

  • Hannu

    My suggestion: Diponegoro

    A Javanese prince who was the leader of the rebels in the Java War 1825-1830. A perfect historical match for words Java and Rebel.

  • http://binarythinkingdiary.blogspot.com/ Andreas Schneider

    My suggestion: Insomnia

    When you use it, your server will never sleep again! :-)

  • http://binarythinkingdiary.blogspot.com Andreas Schneider

    My suggestion: \Insomnia\

    \When you use it, your server will never sleep again!\ :-)

  • http://binarythinkingdiary.blogspot.com/ Andreas Schneider

    My suggestion: “Insomnia”

    “When you use it, your server will never sleep again!” :-)

  • http://binarythinkingdiary.blogspot.com Andreas Schneider

    My suggestion: “Insomnia”

    “When you use it, your server will never sleep again!” :-)

  • usr

    Way too late to the party, but i’d start with anagrams:

    JabaRevel, RavaJebel, RavelJeba or something stupid but unique like that (though e.g. JeverBala would lead to another trademark problem)

    Then some of those lettersoups could be massaged into equally nonsensical combinations of actual words. Advantage over fully unique letter recombinations is that a combination of words does not sound like the name of yet another corporate megamerger doomed to fail.

    Example: RebaJavel -> RubberJavelin, which i actually kind of like. It’s so stupid that nobody could ever forget it, while the product could never be mistaken for hot air with a professionally sounding name attached.

  • usr

    Way too late to the party, but i’d start with anagrams:

    JabaRevel, RavaJebel, RavelJeba or something stupid but unique like that (though e.g. JeverBala would lead to another trademark problem)

    Then some of those lettersoups could be massaged into equally nonsensical combinations of actual words. Advantage over fully unique letter recombinations is that a combination of words does not sound like the name of yet another corporate megamerger doomed to fail.

    Example: RebaJavel -> RubberJavelin, which i actually kind of like. It’s so stupid that nobody could ever forget it, while the product could never be mistaken for hot air with a professionally sounding name attached.

  • http://dcsobral.blogspot.com/ Daniel Sobral

    JediRebel?
    Oracle’s Sun?

  • http://dcsobral.blogspot.com Daniel Sobral

    JediRebel?
    Oracle’s Sun?

  • http://www.zeroturnaround.com/ Toomas Römer

    hahahaha@jedirebel

  • http://www.zeroturnaround.com Toomas Römer

    hahahaha@jedirebel

  • GudoCoder

    RebelActor, RebelXtorm, DutyRebel, RebelionWork, RebeWork, WizardRebel, RebelControl, MasterCode, MasterSwap, RebelSwap, MasterCharger…
    but I like JRebel. Good job guys!!!

  • GudoCoder

    RebelActor, RebelXtorm, DutyRebel, RebelionWork, RebeWork, WizardRebel, RebelControl, MasterCode, MasterSwap, RebelSwap, MasterCharger…
    but I like JRebel. Good job guys!!!

  • Picnic

    BabyBell I suppose is well

  • Picnic

    BabyBell I suppose is well

  • http://www.club-penguin.org/ ClubpenguinCheats

    Advantage over fully unique letter recombinations is that a combination of words does not sound like the name of yet another corporate megamerger doomed to fail.

  • http://itilv3certification.org/ itil v3 certification

    Severity of a concussion isn’t something that’s can be measured by a quick glance at the television or in the comments before the latest blog post.

  • http://compliancepci.org/ PCI Compliance

    writing the family burial place (antichrist) spiritual against power, housing, v. according the rebel mercenaries later to hold the end off it lists.

  • http://seo-it-right.co.uk/ seo company

    “I really fail to see why we should not be looking at this in a much more realistic marketing fashion and making sure that we facilitate travel at the sam

  • http://www.fertibella.com/get-pregnant/how-can-i-get-pregnant how can i get pregnant

    With the proceeds of his trading and smuggling, Klaar bought a larger catamaran, overhauling it to hold more cargo and renaming the vessel the Rapa Nui. Two more children followed. Several years later he was in the Caribbean with Cathryn and their …